BD, Elekta, GE Healthcare, Philips, and Siemens Healthineers CMOs: 

Conversation about COVID-19 and MedTech OEMs tradeshow strategy

In this edition of The Minute, The MarkeTech Group interviewed five marketing decision makers of major medical technology vendors to understand how they managed their tradeshow strategy in 2020, and what the future might look like for upcoming medical tradeshows and conferences.

Interviews with*:

  • BDFiona Garín Mc DonaghVice President, Strategic Marketing EMEA
  • ElektaIoannis PanagiotelisChief Marketing and Sales Officer & Executive VP
  • GE Healthcare: Mark Philips, Chief Marketing and Commercial Officer, Imaging & Kim Rutherford, Global Director of Mtkg comm
  • PhilipsMartijn HartjesHead of Global Portfolio Marketing, Precision Diagnosis & Guy LomasGlobal Head Experience Marketing
  • Siemens Healthineers: Alexander Zimmermann, Global Head of Marketing

*While TMTG features executives in our interview section, The Minute is a completely independent publication and is not sponsored by any company.


THE INTERVIEWS - Full Interview Text

BD: Fiona Garín Mc Donagh 

Elekta: Ioannis Panagiotelis

GE Healthcare: Mark Philips and Kim Rutherford

Philips: Martijn Hartjes

Philips: Guy Lomas

Siemens Healthineers: Alexander Zimmermann

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