Improved profit through early integration of customers' needs - The Minute

Interview with: Mr. Rich Fabian, COO of FujiFilm SonoSite

We believe at TMTG that marketing research during product development is an essential investment, I would even propose an insurance plan to improve the odds of product success. Early integration of customer insights in the product roadmap streamlines product development to avoid the wasted time and money of developing products that do not perfectly fit customer’s needs and expectations.

In The Minute, we discuss how the voice of the customer fits in the ideal product development process and explore its value to enhance the close collaboration between R&D, marketing and sales teams. We also provide information about the types of marketing research methodologies that will most benefit your team at different stages of the product roadmap.

Read full interview here.

See interview notes here.