Your questions. Your insights.
Actionable results, unmatched value with insightPRO™
insightPRO™, a new offering of rapid, high-value research solutions designed for speed, accuracy, and real-world decision-making.
Built on our trusted foundation of healthcare and MedTech expertise, insightPRO™ delivers focused answers to your most pressing business questions in less than 2 weeks.
Tailored Research Solutions: Industries We Specialize In
The MarkeTech Group delivers specialized solutions tailored to the unique needs of the healthcare industry, whether you're assessing market opportunities, testing products, refining your targeting, optimizing pricing, or accelerating commercial performance. The industries we serve include:
Medical Imaging
Our strategies address the complexities of selling advanced imaging equipment. We target the right healthcare professionals and decision-makers, developing messaging that emphasizes the innovative features and clinical advantages of your product, facilitating informed purchase decisions.
In-Vitro Diagnostics
We offer sales strategies that cater to the specific dynamics of the IVD market. Our solutions include identifying key stakeholders, such as laboratory managers, and crafting messages that highlight the clinical utility and cost-effectiveness of your diagnostic products.
Pharmaceuticals & Life Sciences
In this regulated industry, we align sales strategies with healthcare professionals' needs and regulatory requirements. We focus on creating approaches that address regulatory concerns and market access, maximizing market potential.
Medical Informatics & AI
We design sales strategies that underscore the transformative potential of digital health technologies. By identifying key decision-makers like IT professionals and clinical leaders, we position your technology solutions as essential for improving patient outcomes and operational efficiencies.
Medical Devices & Diagnostics
We create targeted sales strategies focusing on key decision-makers in healthcare settings. By understanding the purchasing criteria of clinical and non-clinical stakeholders, we craft tailored messaging that effectively communicates product benefits, enhancing market penetration and adoption.
Our Consultative Approach
Our consulting services are designed to empower your business with the knowledge, strategies, and best practices needed to make informed decisions, improve your marketing research processes, and achieve your business objectives. We work closely with you to uncover opportunities, address challenges, and develop a tailored roadmap of marketing research for success.
What Our Partners Say
Companies like you are the reason that we do what we do. We're here to serve you. Read this selection of client testimonials to see how we've been a part of VOC in the medical industry.
Our Latest Insights
Explore our insightful blog listings on cutting-edge product development methodologies, pricing analysis, and industry trends brought to you by The MarkeTech Group. Elevate your understanding and stay ahead in the dynamic world of medical technologies.

Contact Us
We would love to hear from you. Send a message via our contact page and we will get back to you as soon as we can.