QUALITATIVE STUDY METHODS

Groups: controlled group for convergence and consensus

 

This methodology aims to produce an interaction between several interviewees, by intensifying their thought-process and creativity. Thanks to the moderator’s know-how, the discussions either lead to a consensus or bring major differences to light.

 

Group sessions are typically audio/video recorded with the client being a passive observer. Focus Groups can be conducted Face-to-Face or over the internet.

 

Focus Group (high level of control)

In general, a focus group brings together between 6 and 8 participants. The objective in such session is to focus on a well-defined subject. The moderator’s involvement is stronger than in the other types of groups. The aim is to make the participants answer specific questions in order to reach a consensus on, for example, their practices.


Creative Group (low level of control)

This variation of the Focus Group is particularly relevant when new ideas need to be brought out. Interactions between participants are essential, reason why choosing a reduced number of participants (6 or less) is often wise. Working sub-groups can also be formed during the session (creative workshops). The moderator’s role is to stimulate exchanges to bring out new ideas, whilst channeling energies.


Mini Group

Either a dyad (2 participants and 1 moderator) or a triad (3 participants and 1 moderator), the mini group magnifies the effect of interaction and perceptibly increases the speaking time of each participant. This approach is suggested for complex issues, involving a greater personal reflection. As it allows to alternate between practices (group / individual work / pooling, etc.), this methodology is perfect for use in more complex techniques (projective and role-play, etc.).

 

 

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