To channel the interviews towards the study’s objectives and to collect balanced information without introducing any bias in the answers.
To maintain conditions throughout the interview which favor the expression of the innermost motivations of the people being questioned.
To be credible with the interviewees who tend to be clinicians and healthcare executives, and to able understand quickly the critical points raised during the discussion and thus be capable of going deeper in the interview.
How can you analyze the market for a therapeutic solution if you don’t know anything about the market and you don’t understand the therapeutic solution? Our exclusive commitment to the healthcare industry over the past 15 years provides our clients with the benefit of reliable and actionable information.
Olivier Cotten
European Managing Partner - The MarkeTech Group (TMTG)