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Healthcare Insights from Professionals
We constantly leverage our extensive industry knowledge and expert relationships to reveal the latest trends across MedTech markets in order to bring you actionable news and insights.
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Learn when to rely on your in-house marketing research team and when to bring in an external agency to gain deeper, unbiased insights that drive confident decisions across your product lifecycle.
Discover key questions to ask when selecting a marketing research partner for your healthcare or MedTech company to ensure reliable, actionable insights.
The imagePro Market Pulse (iPMP) is a series of insights on the US radiology market provided by The MarkeTech Group.
Learn how Conjoint Analysis can help MedTech companies make data-driven decisions by understanding customer preferences and optimizing product offerings.
Learn effective healthcare market segmentation strategies, including patient segmentation, to enhance targeted marketing in healthcare.
Entering the healthcare market comes with regulatory, financial, and competitive barriers. Explore key strategies to overcome these challenges and succeed.
Van Westendorp’s Price Sensitivity Meter helps businesses determine optimal pricing by analyzing consumer perceptions of value. Learn how it guides pricing strategy!
2025 MICI Q2 Shows More Confidence in Constant Costs and Capital Access
The imagePro Market Pulse (iPMP) is a series of insights on the US radiology market provided by The MarkeTech Group. This edition covers trends into the US radiology market for CT scanners in 2025.
Teams working on diagnostic platforms, informatics tools, or new treatment technologies face a mix of performance targets, budget constraints, and user needs.
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