Sophie Perceval, GE Healthcare EU

> Customer & Market Insights Business Partner Europe

We have commissioned The MarkeTech Group (TMTG) on many occasions for comprehensive and needs/expectations market research, concept testing, value propositions definition and testing, price & brand perception. I particularly appreciated the TMTG’s team ability to understand the stakes of these Voice of Customers studies. TMTG has our business’ knowledge especially in medical imaging, cardiology, neurology or surgery for example. This market and technical expertise in health is a real asset to collaborate effectively with our internal teams and build a climate of trust. Project implementation is professional mainly in relation to the quality of the respondents recruitment and the conduct of interviews and discussion groups. I also appreciate TMTG's ability to adapt either to advise methodological choices or to respond to our internal constraints.