Sophie Geny - Eurasanté

> Innovation project manager

We have collaborated with The MarkeTech Group (TMTG) on several occasions to conduct marketing research projects in Healthcare. We were particularly pleased with the demonstrated expertise and the depth of analysis. TMTG’s team was able to quickly master all projects’ specificities and requirements allowing them to effectively support start-ups for which the study was commissioned. Selected methodologies proved relevant and attractive for such projects. As an example, I particularly appreciated Focus Groups sessions used to test innovative concepts with Key Opinion Leaders (KOLs). Such approach allowed the Start-up leader team to witness KOLs reactions live. The responsiveness of the TMTG team and their professionalism have made it possible to address the team’s questions and strategic recommendations helped define the startup positioning.