About Us

About Us

Experts in Voice of Customer (VOC) for the Medical Industry

Since 1995, The MarkeTech Group has been a leader in providing global Voice-of-Customer marketing research to the healthcare, medical device and pharmaceutical industries. Our passion for excellence is not limited to revealing the voice of the customer, we go one step further to address your unique business challenges and goals, as we strive to deliver highly actionable strategic or tactical recommendations.

Customer Insights Experts

Collecting the True Voice of Customer

Since the company’s inception, our years of experience and specialized focus have resulted in deep clinical knowledge and an intimate understanding of your customers. We are exclusively dedicated to four medical fields: Medical Imaging, In-Vitro Diagnostics, Medical Devices and Diagnostics, Medical Informatics & AI and Pharmaceuticals & Life Sciences. We facilitate the in-depth analysis of the innermost motivations of your customers.

Effective Methodologies

Our qualitative and quantitative methodologies address our clients' unique healthcare challenges. Our primary research techniques adress any complex decision process alongside your products/solutions life cycle. We can model buying groups that rely on Economic Value Analysis while preserving the necessary measurement of the emotional appeal that clinicians will express for novel technology.

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Healthcare Specialists

The firm is 100% healthcare specialized. Your projects are supported by experts that understand your specific needs. Our consulting team comes from diverse backgrounds including experience in medical marketing, advanced statistics, and clinical science. They speak multiple languages and hold MBAs and Ph.D.s, providing you a rich combination of perspectives and years of hands-on experience.

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Customized Solutions

Each project is unique: our clients appreciate our ability to innovate and adapt to address their unique healthcare challenges and needs.

Our Proven Methodologies

Since the company’s inception, our years of experience and specialized focus have resulted in deep clinical knowledge and an intimate understanding of your customers. We are exclusively dedicated to four medical fields: Medical Imaging, Devices and Diagnostics, Healthcare IT and Pharmaceuticals.

Methodological Vanguard and Excellence

Our study methodologies are derived from proven classic primary research techniques but our clients also appreciate our firm’s ability to innovate and adapt to address the unique healthcare challenges. For example, we know how to address complex decision processes (users, clinical decision makers, economic purchasers) and we can model buying groups that rely on Economic Value Analysis while preserving the necessary measurement of the emotional appeal that clinicians will express for novel technology.

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A Team You Can Rely On

Your projects are supported by experts that understand your specific needs. Our consulting team comes from diverse backgrounds including experience in medical marketing, advanced statistics, and clinical science. They speak multiple languages and hold MBAs and Ph.D.s, providing you a rich combination of perspectives and years of hands-on experience.

Meet Our Team

What Our Partners Say

Companies like you are the reason that we do what we do.  We're here to serve you. Read this selection of client testimonials to see how we've been a part of VOC in the medical industry.

Our Latest Insights

Explore our insightful blog listings on cutting-edge product development methodologies, pricing analysis, and industry trends brought to you by The MarkeTech Group. Elevate your understanding and stay ahead in the dynamic world of medical technologies.

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11 Sep, 2023
Interview with*: Mr. Tomer Levy (TL), MBA, VP, Strategic Portfolio Mr. Evgueni Loukipoudis (EL), PhD, CTO/CIO, Imaging Workflow & Care Solutions 
11 Sep, 2023
Interview with: Mr. Rich Fabian, COO of FujiFilm SonoSite

Contact Us

We would love to hear from you. Send a message via our contact page and we will get back to you as soon as we can.

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