Caroline Rollin - Abbott

> Marketing and Business Development Manager

Our collaboration with The MarkeTech Group (TMTG) has been a success on several levels. The MarkeTech Group’s expertise in the medical field allowed them to quickly understand our problems and the issues arising from them. In addition, the qualitative and quantitative studies were carried out in less than two months, enabling us to respond quickly to our objectives. The results are used repeatedly in our strategic decisions. We also shared the study’s results and the recommendations made by TMTG with our European colleagues. This study’s insight points us today as expert on this topic and gives us a strong legitimacy in Europe to plan the next steps with confidence.