Alexander Zimmermann - Siemens Healthineers

> WW Chief Marketing Officer

At Siemens Healthineers, we highly value TMTG’s partnership as they provide a broad range of qualitative and quantitative services in Voice of Customer marketing research. We have used their research services at Siemens Healthineers for many years, and more recently with high level multi-country large scale studies. What I value the most is their ability to access C-suite Healthcare Executives we do not know yet and the opportunity they give us to directly interact with high-level respondents. TMTG’s expertise on methodology and advanced statistical analyses (cluster, CHAID, Structural Equation Models) to reveal segments and highlight key difference is highly valued. TMTG can also manage tactical and fast pace smaller projects that we sometimes need. All in all, Siemens Healthineers benefits from TMTG almost as an on demand extension of my own marketing team. As a result, we get time-efficient, high quality and insightful analyses beyond our own research.