Janet Ensign

> Director, Market Intelligence and Strategy - Philips

I appreciate the variety of approaches and methodologies available in your team.  When we identify questions/information to be gathered, I feel your team comes back with techniques and paradigms that address the objectives while meeting logistical requirements.
We have done several evaluations of a Consultancy portfolio that encompass unique offerings not readily comparable to other suppliers.  This provide challenges regarding educating the respondents.
We received clear data and summaries that can easily be conveyed to other parts of the organization.
Our Consulting Offerings have been fine-tuned in terms of scope and descriptors.  We have validated previous qualitative market surveys.
The most significant is the increased rigor around vetting new product and service offerings before they are launched.  In the past, our firm relied on internal wisdom or inputs from a few hand-selected KOL’s to drive these decisions.  Today, we rely almost entirely on external, objective VOC metrics from a select group of strategic research partners.  TMTG is one of the most important of those partner relationships.