Florian Chatellier

>  Founder of projet Nodea Medical, Emergence Award Winner 2011

TMTG studied the interest of radiologists working in hospitals and in private practice for a new diagnostic device developed by Nodea Medical. A market penetration strategy was defined using the decrease of healthcare spending with the product.

“The market study has two values. The first is to make sure that the technological developments are in line with client’s needs. The second value is to verify the potential turnover for a market opportunity.  The marketing research company provides an impartial and critical opinion over the opportunity for a project. It also gives credibility. An innovator will never say that there is no market. A marketing research company will do so, if this is indeed is the case.“