To ensure effective market execution you must convey the appropriate message to your customers. Optimizing messaging is essential as the first point of contact with your client, and each customer segment will respond differently to key messages. Predicting customers’ reactions and the appeal for the product will provide you with the tools to adapt your messaging for maximum ROI.

Once products and messages are in place it remains essential to monitor customer perception and satisfaction to be able to react to any change in the value associated with your brand by your customers.


Solutions TMTG provides for you:

  • Identify customer satisfaction and loyalty factors

  • Define product and sales messaging

  • Assist in sales effectiveness

Methodologies typically used include:

  • Perceptual Mapping

  • Customer Satisfaction and Loyalty with Net Promoter Score (NPS)

  • Product and Corporate Messaging Analysis

  • Message Testing

To discover more precisely what we can do for you, choose your market segment