Identify acceptable price range
Define customer’s price sensitivity
Assist in pricing model selection for profit and revenue maximization
Van Westendorp Price Sensitivity Meter: a crude technique to explore an initial price range
Cascading Price Analysis: to test specific price points
Conjoint Analysis (CBC) or Adaptive Conjoint (ACBC) that set the foundation for a preference and even a demand model, recognized to be the most reliable framework for pricing research, Revenue, Profit, and Market Share Modeling