Ask a customer what’s important… and customers respond, “everything is important”.  To define your product development priorities, there are scientific methods to determine what products and features customers really want and are likely to pay for. We conduct dozens of studies each year for clients who are seeking to develop the right product by including the features most important to customers.


Solutions TMTG provides for you:

  • Identify customer unmet needs to guide product development choices

  • Define product and customer requirements to ensure commercial success

  • Assist in product features prioritization based on customer appeal to optimize cost/benefit of R&D resources

Methodologies typically used include:

  • Focus Groups to explore unmet needs

  • Trade-off analysis such as Maximum Difference Scaling (MaxDiff) or Conjoint Analysis to reliably rank desirable features that customers are willing to pay for

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