IMAGEPRO™



Description of imagePRO™:

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  • Represents 1,350 hospitals or 25% of the nation’s hospital purchasing power for medical imaging solutions.
  • Calibrated to represent the U.S. Radiology hospital market by bed size and geography.
  • Each enrolled member is fully credentialed to ensure their opinions are trustworthy.
  • Every year each member must update their institution imaging modality profile by updating over 200 fields of data through a secured and proprietary web portal.
  • Member loyalty is very high because members earn “award” points that can be redeemed for continuing education, merchandise and market data.
  • Free data: Medical Imaging Confidence Index (MICI)
    • The recent index results published by AuntMinnie each quarter:
    • MICI is created by The MarkeTech Group in collaboration with The Association for Medical Imaging Management (AHRA) to offer the imaging community a useful and trusted tool to benchmark the business climate in imaging
    • It is based on a longitudinal cohort of imagePRO™ respondents

 

imagePRO™ Products:

(click on the underlined product for more information)
  • QUICKPoll™
    • QP is designed to achieve very low cost and very fast probing on specific market issues.
    • Statistical reliability is very high with a very low margin of error since 200 to 250 imagePRO™ members typically answer the questions. imagePRO™ members are able to see the results instantly and like this feature.
    • Format and execution:
      • 3 single select questions
      • 3 days turnaround time
      • Starts at $1,500 – 200 surveys
    • Typical use:
      • High level insights about specific trends and issues
      • Poll to collect opinions or current practice
  • chatPRO™
    • Designed to be low cost and yet very informative because it enables in-depth exchange / discussions between participants so they can react to each others' comments.
    • Leverages the imagePRO™ portal to which members log into and acts as a sort of social media format to easily connect members to an online forum and allow them to respond to a moderated discussion just like face-to-face focus groups. Each participant can respond at their convenience since it is not a live session.
    • You, the client, can select specific topics / questions to address and see the online discussion that will take place over the course of a week.
    • Your customer exchanges are like a real FG but at a fraction of the cost.
    • Format and execution:
      • 3 primary broad topic questions
      • 7-8 days turnaround time
      • Starts at $4,000 including 7 screener high level administrative imaging directors
    • Typical use:
      • Deep insights on product concept testing, unmet needs, and trends
      • Reveals differences of opinions and perspectives
  • voicePRO™
    • Designed to offer unfiltered and in-depth one-on-one or by pair LIVE discussion on various topics in a confidential way.
    • Thanks to the imagePRO™ platform we are able to recruit any specific profile of administrative directors for the purpose of the research study.
    • You, the client, helps us define the detailed list of questions to ask (all open ended) and any materials to share visually (such as novel concepts to test).
    • Offers excellent and rich insights on what customers prefer and want in a qualitative manner.
    • Format and execution:
      • In-depth phone interviews with MP3 audio recording and a summary of findings
      • Moderated by a senior level consultant (at least 5 years of experience)
      • 2 weeks turnaround time
      • Starts at $10,000 for 5+ administrative imaging directors
    • Typical use:
      • Detailed insights about current practice, unmet needs, concept testing and decision process
      • Recommended if you look for in-depth details analysis
  • QUICKinsights™
    • Designed to provide low cost quantitative survey results to measure customer needs and preferences.
    • Leverages the imagePRO™ panel to obtain statistically reliable and projectable data about the medical imaging market.
    • You, the client, helps us define the detailed list of questions to ask (all closed ended) and any materials to include online (such as novel concepts to test).
    • Format and execution:
      • 5 min survey duration with up to 20 questions programmed to be administered online survey
      • 15 days turn-around time with Excel output
      • Starts at $5,000 – 60 surveys
    • Typical use:
      • Statistical analyses of customer practice and preferences
      • Includes all classic likert scales and multiple select questions
      • Does NOT include conjoint or trade-off designed typically involved with product roadmap and pricing studies (see DEEPinsights™ for this)
  • WEBinar™
    • Designed to offer unfiltered and in-depth focus group like LIVE discussion on various topics with real-time in-depth exchange between participants so they can react to each others' comments.
    • Thanks to the imagePRO™ platform we are able to recruit any specific profile of administrative directors for the purpose of the research study.
    • You, the client, helps us define the detailed list of questions to ask (all open ended) and any materials to share visually (such as novel concepts to test).
    • Offers excellent and rich insights on what customers prefer and want in a qualitative manner.
    • Format and execution:
      • In-depth phone focus groups with MP3 audio recording and a summary of findings
      • Moderated by a senior level consultant (at least 5 years of experience)
      • 2 weeks turnaround time
      • Starts at $7,000 with up to 5 administrative imaging directors
    • Typical use:
      • Recommended if you look for in-depth details analysis
      • Deep insights on product concept testing, unmet needs, and trends
      • Reveals differences of opinions and perspectives
  • DEEPinsights™
    • Designed to provide high quality in-depth quantitative survey results to measure customer needs and preferences using various analytical techniques.
    • Leverages the imagePRO™ panel to obtain statistically reliable and projectable data about the medical imaging market and future product adoption vs. price for example.
    • You, the client, helps us define the detailed list of questions to ask (all closed ended) and any materials to include online (such as novel concepts to test).
    • Format and execution:
      • 6 to 20 min survey duration with up to 100 questions programmed to be administered online survey
      • 20-25 days turn-around time with Excel output, simulation tool MS-PowerPoint reports
      • Starts at $20,000
    • Typical use:
      • Statistical analyses of customer practice and preferences
      • Includes all classic likert scales and multiple select questions
      • Include conjoint or trade-off designed typically involved with product roadmap and pricing studies

 

imagePRO™ Benefits and use:

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  • Price decision
  • Brand management
  • Product improvement
  • Trend assessment
  • Competitive assessment
  • Internal buy-in (reinforcement of your theory)
  • Customer or Market Segmentation
  • Customer engagement (channel, distribution, GPO)