PRICING RESEARCH METHODOLOGIES

Van Westendorp Price Sensitivity Meter (VW)

 

 

Using the van Westendorp Price Meter approach, it is possible to determine an acceptable price range for a given product at a reasonable cost.  Respondents are asked to provide prices that are either too cheap, too expensive, a bargain, or somewhat high but acceptable. VW analysis will identify a price range that is reasonable to your customers.


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