Demand Modeling (Profit and Revenue Maximization)


Our partnership with SMD is providing you with advanced custom demand modeling or Reactor™, an MS-Excel-based market simulation tool that is calibrated to historical sales data and adjusted to exogenous market variables that can influence true market share (e.g., sales force efficiency).

Such advanced Demand Modeling can help product managers and pricing officers make better pricing and product line decisions. Demand Modeling uses cutting edge market forecasting techniques that can reveal the future impact of different pricing policies on key performance metrics such as unit sales, market share, revenues and profitability by systematically using a combination of customer research, market data and managerial judgment.

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