PRICING RESEARCH METHODOLOGIES

Cascading Price Analysis

 

Cascading price analysis (also called Price Laddering) tests a narrow price range and tends to be more reliable than VW within this range. The results are presented as simple descriptive means and frequency curves (e.g., percentage of respondents willing to pay at defined price point)that can offer a good understanding of the price at which enough respondents are willing to purchase the product or service to be profitable for you.

 


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