Creates a probability estimate that a customer or prospect falls into a specific segment based on their demographic and firmographic profile.
Enables accurate customer segment identification during the sales process.
Allows sales and marketing teams to deploy segment-specific strategies utilizing sales and marketing tools designed for optimal effectiveness in each segment.
Compatible with Excel.
Marketing Directors who are formulating a new customer segmentation plan for their sales organization.
Sales Directors who want to ensure that their sales representatives will correctly identify customer segments.
Advertising Managers seeking to most effectively develop campaigns and sales copy targeting each carefully defined market segment.