Solutions

Industry Leading Market Research Services for Healthcare Companies

Our solutions deliver actionable insights throughout your product lifecycle, from validating innovation in the pre-launch phase to designing and pricing your product to meet market expectations. We aid in tailoring your offering and segmenting your market effectively. Post-launch, we focus on evaluating customer satisfaction and loyalty to ensure your product's success.


After your product launch, our solutions help you measure and understand your customer satisfaction and loyalty.

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Expert Knowledge Applied to Your Market

Assess the Opportunity

To enter new markets successfully, you first need to have a clear understanding of the risks involved, the key market dynamics and factors influencing customers’ behavior. 

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Test the Product

We conduct dozens of studies each year for clients who are seeking to develop the right product by including the features most important to customers.

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Segmentation and Position

Our experts help product teams more accurately identify target customer segments and determine their product’s appropriate place and position in the market.

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Price for Profit

We provide a set of proven, validated, and accurate methods to help you better determine willingness to pay, pricing sensitivity, and profit- or revenue-maximizing pricing.

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Sell to Win

Optimizing messaging is essential as the first point of contact with your client. Predicting customers’ reactions and the appeal for the product will provide you with the tools to adapt for maximum ROI.

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Our Consulting Approach

Our consulting services are designed to empower your business with the knowledge, strategies, and best practices needed to make informed decisions, improve your marketing research processes, and achieve your business objectives. We work closely with you to uncover opportunities, address challenges, and develop a tailored roadmap of marketing research for success.

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1. Marketing Research and VOC consulting

One of the foundational steps in our consulting process is helping you define clear and actionable research objectives. We believe that a well-defined objective is the compass that guides your marketing research journey. Our team collaborates with you to identify the specific goals and outcomes you want to achieve, ensuring that your research efforts are purposeful and effective.

2. We Research, Strategize, & Execute, Together.

Every business is unique, and we understand that a one-size-fits-all approach doesn't work in marketing research. Our consulting services are customized to meet your specific needs. We adapt to the unique challenges and opportunities of your industry, providing solutions that are tailored to your goals.


We provide continuous support as you implement the recommended strategies and conduct your research. We're here to answer questions, address concerns, and ensure that your research endeavors are successful.

What Our Partners Say

Companies like you are the reason that we do what we do.  We're here to serve you. Read this selection of client testimonials to see how we've been a part of VOC in the medical industry.

Our Latest Insights

Explore our insightful blog listings on cutting-edge product development methodologies, pricing analysis, and industry trends brought to you by The MarkeTech Group. Elevate your understanding and stay ahead in the dynamic world of medical technologies.

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11 Sep, 2023
Interview with*: Mr. Tomer Levy (TL), MBA, VP, Strategic Portfolio Mr. Evgueni Loukipoudis (EL), PhD, CTO/CIO, Imaging Workflow & Care Solutions 
11 Sep, 2023
Interview with: Mr. Rich Fabian, COO of FujiFilm SonoSite

Contact Us

We would love to hear from you. Send a message via our contact page and we will get back to you as soon as we can.

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