Custom-designed van Westendorp Price Sensitivity Meter Simulator designed for the Med-Tech industry
Allows you to select customized segmentation criteria to determine an acceptable price range for your product for various customer segments
Estimates adoption using the Newton, Miller, and Smith extension of the van Westendorp technique
Can be used to provide valuable Voice-of-Customer guidance for the pricing of new products entering the market
Web-accessible for use anytime, anywhere
Fast and easy to access; security protected
Compatible with PowerPoint and Excel
Marketing Directors who need to compare and contrast price acceptance for new products among critical market subsets or segments
Product Managers who need to understand how their product should be priced to maximize trial or revenue
Sales Directors who want to understand the potential adoption of critical market segments for their products
