Measuring the Voice-of-Customer in Healthcare

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Highly Actionable Market Research for the Medical Industry.

Experienced Staff

Our years of experience and specialized focus have resulted in deep clinical knowledge and an intimate understanding of your customers. 

Custom Solutions

Our study methodologies are derived from proven research techniques, accented with innovative and adapted testing methods.

Proven Results

Our ability to find the right compromise between best practice methodology, time and budget is what makes TMTG a trusted partner.

Industry Leaders in Healthcare Marketing Research

Our passion for excellence is not limited to revealing the voice of the customer. We go one step further to address your unique business challenges and goals, as we strive to deliver highly actionable strategic or tactical recommendations.

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Our Research Technologies

Since TMTG's inception, our years of experience and specialized focus have resulted in deep clinical knowledge and an intimate understanding of your customers. Learn more about how our products can assist you.

SimPRO™

simPRO™ a web-based preference simulation model that is interactive and user-friendly - translates the results of your conjoint survey analysis into actionable information.


You can use simPRO™ for pricing studies, product mapping and branding analysis to leverage powerful voice of the customer feedback.


simPRO™ can be used for pricing studies, product mapping and branding analysis to leverage powerful Voice-of-Customer (VOC) feedback

VwPRO™

The Van Westendorp price sensitivity meter (PSM) helps you to understand how customers estimate value and quality for a new product. Using vwPRO™, you will be able to identify an appropriate price range for your new product and estimate adoption within that range. vwPRO™ allows you to analyze results for the sample as a whole or for different segments within the sample. 

PROfiler™

PROfiler™ is an assessment tool created to help your sales organizations identify the customer segment where a prospect will likely belong.

  • Creates a probability estimate that a customer or prospect falls into a specific segment based on their demographic and firmographic profile.
  • Enables accurate customer segment identification during the sales process.
  • Allows sales and marketing teams to deploy segment-specific strategies utilizing sales and marketing tools designed for optimal effectiveness in each segment.

ImagePRO™

Launch your custom research survey and receive feedback that’s 100% relevant to you both quickly and inexpensively to:


• Predict the success of a product and likelihood of market acceptance

• Choose the optimal price for the product that will meet your customers’ needs

• Understand your brand’s position in the marketplace relative to competitors


Receive quasi-instantaneous feedback (within 1 days or 2) on specific market questions that cannot be found in a market report

ChatPRO™

Conducting live phone or F2F interviews with healthcare professionals can be challenging: no shows, changing schedules, etc. ChatPRO™ is our solution.


ChatPRO™ is an online forum where participants respond to moderated questions, from their computer or phone, at their convenience. This platform is like a large online focus group that is open 24/7. Pictures, videos, and concepts can be shared with participants, in addition to them being able to see and respond to other participants’ comments.

Partner With Intuitive, Experienced Consultants.

Our consulting team comes from diverse backgrounds including experience in medical marketing, advanced statistics, and clinical science. They speak multiple languages and hold MBAs and Ph.D.s, providing you a rich combination of perspectives and years of hands-on experience.

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What Our Partners Say

Companies like you are the reason that we do what we do.  We're here to serve you. Read this selection of client testimonials to see how we've been a part of VOC in the medical industry.

Our Latest Insights

Explore our insightful blog listings on cutting-edge product development methodologies, pricing analysis, and industry trends brought to you by The MarkeTech Group. Elevate your understanding and stay ahead in the dynamic world of medical technologies.

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11 Sep, 2023
Interview with*: Mr. Tomer Levy (TL), MBA, VP, Strategic Portfolio Mr. Evgueni Loukipoudis (EL), PhD, CTO/CIO, Imaging Workflow & Care Solutions 
11 Sep, 2023
Interview with: Mr. Rich Fabian, COO of FujiFilm SonoSite

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