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Qualitative
Methodologies
Qualitative research gathers information about the motivations,
perceptions, and beliefs of various groups.
The qualitative methodologies used, like
in-depth interviews, focus groups, field
studies, and brainstorming sessions; benefit
from interactive probing. As practiced
by TMTG, qualitative research is a highly
generative method that is intended to
expand the scope and realm of product
and market related possibilities.
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