The MarkeTech Group - Research Expertise


	Qualitative Methodologies Interviews Focus Groups Field Studies

	Quantitative Methodologies Standard Analysis Conjoint Analysis Modeling/Simulation Perceptual Mapping

	Participating Associations Council of American Survey Research Organizations

Research Expertise

The MarkeTech Group Methodology

The MarkeTech Group (TMTG) combines its mastery of market research tools with its value-added consulting to create a comprehensive market consulting service. TMTG listens to its clients, identifies their needs, helps refine the research objectives and proposes a project specific research process that will meet the timing, budget and information requirements.

TMTG predominantly relies on primary market research (Voice of Customer) to fulfill client market research objectives. Exploratory research (Why? When? How?), generally utilizes qualitative research methods including market intelligence (competitive analysis and secondary data analysis), while conclusive research focusing on descriptive characteristics and critical causal relationships, uses a mixture of qualitative and quantitative methodologies.