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Medical
Imaging
TMTG has leveraged the expertise of several
of its partners in medical imaging to build
deep experience with many of the major players
in this market. By combining clinical and
technical knowledge in imaging, TMTG has
been able to consistently deliver added
value to organizations developing virtually
any imaging modality in every clinical area.
Most projects involve opportunity analysis,
product requirements definition, and concept
testing, marketing mix definition and pricing
optimization. TMTG's familiarity with the
language of physicians—the necessary descriptive
semantics by specialty—helps to ensure that
research is effective and productive.
Specific modality areas of experience:
- MRI
- CT
- Nuclear imaging: SPECT, PET, CT-PET,
in-situ probes
- Ultrasound and Echo imaging
- Plain X-ray and DR/CR (Digital Radiology
and Computed Radiology)
- X-angio—catheter lab
- C-arm mobile imaging
- Per-op fluoroscopy and ultrasound imaging
- Optical imaging: transmission and reflection
- Fluorescence imaging
- Contrast agents for all modalities
Specific clinical markets already analyzed:
- Radiology: inpatient and outpatient
(includes Diagnostic Imaging Centers)
- Medical Specialties: Cardiology, Oncology,
Neurology, Ophthalmology
- Surgical Specialties: Orthopedic, Urology,
ENT, Ob/gyn, General surgery
- Specialty Areas: Women's Health, Primary
Care, Long-term care
- Clinical areas: Screening, Diagnostic,
Monitoring, Image guided therapy and planning
Case studies
Learn more about what the MarkeTech Group
has done for existing clients in the Medical
Imaging
area by viewing our project samples.
If needed, a PDF viewer can be found
here.
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