This segment represents a significant part of The MarkeTech Group's practice. The MarkeTech Group (TMTG) can quickly define product stakeholders, core clinical pathways and workflow requirements. This systematic research process leads to successful completion of TMTG's consulting engagements in the device and diagnostic market segment.

Most projects in this segment involve the analysis of product requirements, concept testing, pricing and ultimately the market opportunity.

Some device areas of experience:

• Surgical tools
• Surgical implants and implantable devices
• Biocompatible materials and wound care
• Therapeutic devices: lasers, radiation delivery, RF, Cryo, etc.
• Drug delivery and filtration/infusion technologies
• Airway and ventilation devices

Some diagnostic areas of experience:

• Lab analyzers and analytical instruments
• Point of care testing
• Immunoassay and DNA/RNA assays
• Monitoring devices: ICU, ward and OR
• Endoscopy and in-situ imaging guidance
• Microscopy

Case studies
Learn more about what the MarkeTech Group has done for existing clients in the Device & Diagnostic area by viewing our project samples. If needed, a PDF viewer can be found here.

• Cardiovascular Model for CTA, MRI, and Echo
• Collecting and Analyzing Use Requirements for a New Therapeutic Device
• Concept Testing of an Immunophotodetection Device
• Evaluating NAT Testing for CF and HCV in the USA
• Investigating a New Market for Proven Medical Technology
• Market Assessment of the Surgical Navigation Business
• Market Opportunities for a Photonic Device
• Market Planning for a New Technology in Orthopedics
• Optimizing Features and Price of a Lab Test System
• Planning a New Offer in Spine Pain Management
• Pricing an Innovative Medical Device

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