Industry Leaders in Clinical VOC Solutions

Measuring the Voice-of-Customer in Healthcare

Highly Actionable Market Research for the Medical Industry.

Experienced Staff

Our years of experience and specialized focus have resulted in deep clinical knowledge and an intimate understanding of your customers.

Custom Solutions

Our study methodologies are derived from proven research techniques, accented with innovative and adapted testing methods.

Proven Results

Our ability to find the right compromise between best practice methodology, time and budget is what makes TMTG a trusted partner.

Industry Leaders in Healthcare Marketing Research

Our passion for excellence is not limited to revealing the voice of the customer. We go one step further to address your unique business challenges and goals, as we strive to deliver highly actionable strategic or tactical recommendations.

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Our Research Technologies

Since TMTG's inception, our years of experience and specialized focus have resulted in deep clinical knowledge and an intimate understanding of your customers. Learn more about how our products can assist you.

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SimPRO™

simPRO™ a web-based preference simulation model that is interactive and user-friendly - translates the results of your conjoint survey analysis into actionable information.

You can use simPRO™ for pricing studies, product mapping and branding analysis to leverage powerful voice of the customer feedback.

simPRO™ can be used for pricing studies, product mapping and branding analysis to leverage powerful Voice-of-Customer (VOC) feedback

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VwPRO™

The Van Westendorp price sensitivity meter (PSM) helps you to understand how customers estimate value and quality for a new product. Using vwPRO™, you will be able to identify an appropriate price range for your new product and estimate adoption within that range. vwPRO™ allows you to analyze results for the sample as a whole or for different segments within the sample.

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PROfiler™

PROfiler™ is an assessment tool created to help your sales organizations identify the customer segment where a prospect will likely belong.

Creates a probability estimate that a customer or prospect falls into a specific segment based on their demographic and firmographic profile.
Enables accurate customer segment identification during the sales process.
Allows sales and marketing teams to deploy segment-specific strategies utilizing sales and marketing tools designed for optimal effectiveness in each segment.

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ImagePRO™

Launch your custom research survey and receive feedback that’s 100% relevant to you both quickly and inexpensively to:

• Predict the success of a product and likelihood of market acceptance

• Choose the optimal price for the product that will meet your customers’ needs

• Understand your brand’s position in the marketplace relative to competitors

Receive quasi-instantaneous feedback (within 1 days or 2) on specific market questions that cannot be found in a market report

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ChatPRO™

Conducting live phone or F2F interviews with healthcare professionals can be challenging: no shows, changing schedules, etc. ChatPRO™ is our solution.

ChatPRO™ is an online forum where participants respond to moderated questions, from their computer or phone, at their convenience. This platform is like a large online focus group that is open 24/7. Pictures, videos, and concepts can be shared with participants, in addition to them being able to see and respond to other participants’ comments.

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Partner With Intuitive, Experienced Consultants.

Our consulting team comes from diverse backgrounds including experience in medical marketing, advanced statistics, and clinical science. They speak multiple languages and hold MBAs and Ph.D.s, providing you a rich combination of perspectives and years of hands-on experience.

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Trusted by Healthcare's Leading Innovators

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What Our Partners Say

Companies like you are the reason that we do what we do. We're here to serve you. Read this selection of client testimonials to see how we've been a part of VOC in the medical industry.

TMTG pricing models are really excellent and meet the needs of our team each and every time. When the technical and clinical elements of the product are complex, commissioning an advanced multivariate study that makes sense of that complexity is of high value to our teams. Also of importance, we get prompt and well thought responses from TMTG team members on every aspect of the marketing research.

Sue Siewert, GE Healthcare

Director of Global Business Analysis

I appreciated the TMTG’s team ability to understand the stakes of these Voice of Customers studies. TMTG has our business’ knowledge, especially in medical imaging, cardiology, neurology or surgery for example. This market and technical expertise in health is a real asset to collaborate effectively with our internal teams and build a climate of trust. Project implementation is professional mainly in relation to the quality of the respondent’s recruitment and the conduct of interviews and discussion groups.

Sophie Perceval, GE Healthcare EU

Customer Market Insights Business Partner Europe

The MarketTech Group is unique in their ability to simplify complex business questions and simplify them clearly and efficiently. The result is a quality project that makes the best us of both our time and our budget. We have trusted them with some of the most critical questions facing us relative to the value and opportunity of key products, and they always come through.

Linda Harrell, Becton Dickinson

Director, Global Insights and Market Research

At Siemens Healthineers, we highly value TMTG’s partnership as they provide a broad range of qualitative and quantitative services in Voice of Customer marketing research. We have used their research services for many years, and more recently with high level multi-country large scale studies. What I value the most is their ability to access C-suite Healthcare Executives we do not know yet and the opportunity they give us to directly interact with high-level respondents.

Alexander Zimmermann, Siemens Healthineers WW

Chief Marketing Officer

Ansell Healthcare has engaged The MarkeTech Group (TMTG) on a number of occasions for qualitative studies and concept research in various international markets. In every occasion the study has been conducted promptly and in a very professional manner. The outcomes have always been very insightful, providing valuable intelligence and guiding valuable strategic decisions.

Monica Sagardoy, Ansell

Senior Global Director, Surgical Brands and Acute Care

We highly value TMTG and have used their research services for years, especially for projects that require market insights and for complex projects that require deep knowledge of the industry. This benefitted us in that TMTG could be an extension of our company with their expertise as they interfaced with customers to conduct research and synthesize the analysis. As a result, we’ve been able to get to actionable insights & take action based on insightful analysis.

Shawn Miller, Philips

Director, Market Intelligence & Strategy

TMTG has accompanied us on a complex segmentation project of clinical diagnostic laboratories over 6 countries(Top 5 European countries and Turkey). We selected TMTG to carry out this project for several reasons: the recommended methodology, TMTG knowledge of the clinical diagnostic laboratory market and ability to lead projects at international level. The depth of collected data across market segments of our market allowed us to initiate our marketing programs with confidence.

Laurent Teste, Bio-Rad Laboratories

EMEA Segment Manager Clinical Diagnostics EMEA

The greatest strengths of the TMTG team were its ability to understand the highly complex healthcare market environment in the different countries and to turn a quantitative cluster analysis into robust strategic recommendations for each identified segments. TMTG also demonstrated high standards of quality and reacted quickly to find solutions when facing field execution challenges. I really appreciated this close interaction which helped establish trust in the consulting provided on consistency and robustness.

Marion Spitzer, Olympus Europa SE & CO.

KG Commercial Excellence - Medical Systems Market Intelligence

TMTG has the unique knowledge in the diagnostics imaging industry that most market research firms do not have. I am very satisfied with TMTG’s services. The recommendations that TMTG provided are actionable, evidence-based, and well thought. We have adopted TMTG’s recommendations that have saved our company a lot of money. The data collected through research has filled the knowledge gap where our company has struggled for a long time.

Jun Gao, Bracco

Senior Manager, Sales & Marketing Analytics

Our Latest Insights

Explore our insightful blog listings on cutting-edge product development methodologies, pricing analysis, and industry trends brought to you by The MarkeTech Group. Elevate your understanding and stay ahead in the dynamic world of medical technologies.

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