MEDICAL DEVICES AND DIAGNOSTICS

Top Quality Studies in Devices and Diagnostics

 

Because our team includes biomedical engineers, and clinically oriented professionals who have worked in the MedTech industry, we perfectly understand the unique challenges you face in developing and commercializing medical devices and diagnostic products.

Whether you need to define the optimal product feature set, regulatory pathway, or pricing scheme, we deliver your customers’ voice in a format that guides your marketing and engineering decision-making.  For over 15 years, we have worked with numerous medical device and diagnostic customers representing the rich and complex offering of products ranging from consumables to large capital equipment, and from implantables to inventory management systems. 

 

 

Our Products

 

Case Studies

Sizing Market Opportunity in Brazil Casestudy
Customer Satisfaction and Loyalty Assessment
Market Acceptance for a Premium Stenting Device
Entering the Brazilian Market: Build or Buy
Optimizing Pricing Strategy from a Market-Leadership Position
Exploring the Uro/Gyn Medical Office Market
Longitudinal Tracking of Interventional Stroke Cath Lab Procedures & Product Utilization
Optimizing Adoption with Human Factor Analysis
CT Premium Product Analysis
Subscription Based Surgical Navigation Market Opportunity
Cath Lab Customer Communication Analysis
Customer Perception Study
Market Assessment for CT Injectors
Understanding the Market View of Implanted LVAs
Understanding Stroke Patients Management Differences Among Segments
Next-Gen Cardiovascular Product Roadmap
Understanding New Market Segment Requirements
Investing a New Market for Proven Medical Technology
Collecting and Analyzing User Requirements for a New Therapeutic Device
Market Assessment for the Surgical Navigation Business
Optimizing Pricing Strategy for a Product Portfolio


TESTIMONIALS
Laurent Teste
EMEA Segment Manager - Clinical Diagnostics EMEA - Bio-Rad laboratories

The MarkeTech Group (TMTG) has accompanied us on a complex segmentation project of clinical diagnostic laboratories over 6 countries...
Caroline Rollin
Marketing and Business Development Manager - Alere laboratories

Our collaboration with The MarkeTech Group (TMTG) has been a success on several levels. The MarkeTech Group’s expertise in the medical field allowed them to quickly understand our problems and the issues arising from them. In addition, the qualitative and quantitative studies were carried out in less than two months, enabling us to respond quickly to our objectives...
Cécile Lesturgeon Billard
Marketing Manager Clinical Diagnostic, Emerging Markets, EMEAI (Europe, Middle East, Africa & India) - Beckman Coulter

Beckman Coulter has collaborated with The MarkeTech Group (TMTG) on studies (both qualitative and quantitative) in several international markets. We have found TMTG to be a highly professional organization. TMTG’s consultants have understood Beckman’s needs...
Dr. Eytan Ellenberg
Marketing & Strategy Program Director, WBL Healthcare

I worked with The MarkeTech Group on a marketing research study investigating patients’ beliefs about the potential use of a new device. The MarkeTech Group performed...
Steve Heffernan
Director of Market Research - CareFusion

TMTG takes reporting and analytics to another level. We are continually impressed with the...
Janet Ensign
Director, Market Intelligence and Strategy - Philips

I appreciate the variety of approaches and methodologies available in...

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