SIMPRO™

simPRO™ a web-based preference simulation model that is interactive and user-friendly - translates the results of your conjoint survey analysis into actionable information.

You can use simPRO™ for pricing studies, product mapping and branding analysis to leverage powerful voice of the customer feedback.

Key Benefits of simPRO™:

  • Only custom-designed Preference Share Simulator specifically for the Med-Tech industry

  • Allows testing different market scenarios without the need to re-survey

  • Simulates product battles to help predict a product's success in the market

  • Can be used for pricing studies, product mapping and branding analysis to leverage powerful Voice-of-Customer (VOC) feedback

  • Can be applied across different market segments in a virtually limitless number of "what-if" scenarios

  • JAVA based, use anytime, anywhere you can access the Web

  • Fast and easy to access; security protected

  • Compatible with PowerPoint and Excel


Who Should use simPRO™:

  • Marketing Directors who need to compare and contrast product preferences of critical market subsets or segments

  • Marketing Strategists who need to maximize ROI and understand how their product compares to others on the market

  • Product Managers who seek a deeper understanding of which product improvements and features would most drive demand

  • Sales Directors who want to understand the price sensitivity curve of their products