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Case Studies

Sales & Marketing Optimization in Oncology
Optimizing Pricing Strategy for a Product Portfolio
How To Identify Opportunities & Grow Market Share in a Specific Hospital Segment
Identifying Unmet Needs and Customer Perceptions
Sizing The Market Opportunity in Brazil




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TESTIMONIALS
Sophie Perceval
Customer & Market Insights Business Partner Europe - GE Healthcare EU

We have commissioned The MarkeTech Group (TMTG) on many occasions for comprehensive and needs/expectations market research, concept testing, value propositions definition and testing, price & brand perception. I particularly appreciated the TMTG’s team ability...
DGA
Direction Générale de l'Armement

The MarkeTech Group has conducted a technical and operational study during a year on the potential use of bacteriophages for CBRN (Chemical Biological Radiological Nuclear) defense...
Caroline Rollin
Marketing and Business Development Manager - Alere laboratories

Our collaboration with The MarkeTech Group (TMTG) has been a success on several levels. The MarkeTech Group’s expertise in the medical field allowed them to quickly understand our problems and the issues arising from them. In addition, the qualitative and quantitative studies were carried out in less than two months, enabling us to respond quickly to our objectives...
Cécile Lesturgeon Billard
Marketing Manager Clinical Diagnostic, Emerging Markets, EMEAI (Europe, Middle East, Africa & India) - Beckman Coulter

Beckman Coulter has collaborated with The MarkeTech Group (TMTG) on studies (both qualitative and quantitative) in several international markets. We have found TMTG to be a highly professional organization. TMTG’s consultants have understood Beckman’s needs...
Laurent Teste
EMEA Segment Manager - Clinical Diagnostics EMEA - Bio-Rad laboratories

The MarkeTech Group (TMTG) has accompanied us on a complex segmentation project of clinical diagnostic laboratories over 6 countries...
Marion Spitzer
Commercial Excellence - Medical Systems Market Intelligence - OLYMPUS EUROPA SE & CO. KG

We collaborated with The MarkeTech Group on a strategic project aiming at defining the European hospitals behavioral segmentation...
Steve Heffernan
Director of Market Research - CareFusion

TMTG takes reporting and analytics to another level. We are continually impressed with the...
Alexander Zimmermann
WW Chief Marketing Officer - Siemens Healthineers

At Siemens Healthineers, we highly value TMTG’s partnership as they provide a broad range of qualitative and quantitative services in Voice of Customer marketing research. We have used their research services at Siemens Healthineers for many years...
Eric Boeckmans
Sr. Director Transformation Program - Ansell

I would define The MarkeTech Group (TMTG) as a trustable partner and the recent projects investments worth the money spent. TMTG supported Ansell in assessing new surgical gloves concepts, providing surgeons Voice-Of-Customer research...
Fabrice Tampigny
Director of Strategy & Marketing, Hospital Division - Orange Healthcare

I had the opportunity to collaborate with The MarkeTech Group on several large structuring projects related to Healthcare IT. The MarkeTech Group was able to support our action by integrating seamlessly with the internal project team...
Jun Gao
Senior Manager, Sales & Marketing Analytics - Bracco

TMTG has the unique knowledge in the diagnostics imaging industry that most market research firms do not have. We approached TMTG for a variety of topics including new product concept evolution...
Linda Harrell
Director Global Insights and Market Research - Becton Dickinson

The MarketTech Group is unique in their ability to simplify complex business questions and simplify them clearly and efficiently.  The result is a quality project that makes the best us of both our time and our budget...
Maurits Wolleswinkel
Vice President, Global Marketing - Nucletron

The MarkeTech Group did a great and solid job in managing a complex market segmentation study. When we ran into data inconsistencies halfway, the team at MarkeTech acted swiftly and thoroughly ...
Monica Sagardoy
Senior Global Director- Surgical brands and Acute Care - Ansell

Ansell Healthcare has engaged The MarkeTech Group (TMTG) on a number of occasions for qualitative studies and concept research in various international markets...
Olga Schlegel
Project Manager Marketing (Market Intelligence/CRM) - Ulrich medicalSr.

After the first market research project with the MarkeTech Group, I am absolutely convinced that The MarkeTech Group can become our long-term market research partner in the radiology segment...
Sang Lee
Vice President of Marketing - Gamma Medica

A key initiative we consulted The MarkeTech Group to do, is manage the evaluation of our value proposition(s) specific towards customer segments. With these great validation studies...
Shawn Miller
Director, Market Intelligence & Strategy - Philips

We highly value TMTG and have used their research services for years, especially for projects that require market insights and for complex projects that require deep knowledge of the industry...
Sophie Marion
Worldwide Pricing and Sales Analysis Leader - Becton Dickinson

When consulted for a potential project, we appreciate TMTG’s availability for discussion, their ability to quickly understand the context and business questions at stake, their competency in asking the right questions...
Sue Siewert
Director of Global Business Analysis - GE Healthcare

TMTG pricing models are really excellent and meet the needs of our team each and every time.  When the technical and clinical elements of the product are complex, commissioning an advanced multivariate study that makes sense of that complexity is of high value...
Global Specialist in the Dental Pharmaceutical Industry
Marketing Manager

As a global dental pharmaceutical industry specialist, we have commissioned The MarkeTech Group (TMTG) for market research before finalizing the development of a new product...
Tom Janeczko
Sr. Director Commercial Insights and Analysis - Lantheus

As Market Research Director at Lantheus, TMTG was unique in that the team takes the time to truly understand our company’s market dynamics prior to undergoing projects...
Janet Ensign
Director, Market Intelligence and Strategy - Philips

I appreciate the variety of approaches and methodologies available in...
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