Our Five Core Solutions


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Case Studies

Sales & Marketing Optimization in Oncology
Optimizing Pricing Strategy for a Product Portfolio
How To Identify Opportunities & Grow Market Share in a Specific Hospital Segment
Identifying Unmet Needs and Customer Perceptions
Sizing The Market Opportunity in Brazil

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Sophie Perceval
Customer & Market Insights Business Partner Europe - GE Healthcare EU

We have commissioned The MarkeTech Group (TMTG) on many occasions for comprehensive and needs/expectations market research, concept testing, value propositions definition and testing, price & brand perception. I particularly appreciated the TMTG’s team ability...
Direction Générale de l'Armement

The MarkeTech Group has conducted a technical and operational study during a year on the potential use of bacteriophages for CBRN (Chemical Biological Radiological Nuclear) defense...
Caroline Rollin
Marketing and Business Development Manager - Alere laboratories

Our collaboration with The MarkeTech Group (TMTG) has been a success on several levels. The MarkeTech Group’s expertise in the medical field allowed them to quickly understand our problems and the issues arising from them. In addition, the qualitative and quantitative studies were carried out in less than two months, enabling us to respond quickly to our objectives...
Cécile Lesturgeon Billard
Marketing Manager Clinical Diagnostic, Emerging Markets, EMEAI (Europe, Middle East, Africa & India) - Beckman Coulter

Beckman Coulter has collaborated with The MarkeTech Group (TMTG) on studies (both qualitative and quantitative) in several international markets. We have found TMTG to be a highly professional organization. TMTG’s consultants have understood Beckman’s needs...
Laurent Teste
EMEA Segment Manager - Clinical Diagnostics EMEA - Bio-Rad laboratories

The MarkeTech Group (TMTG) has accompanied us on a complex segmentation project of clinical diagnostic laboratories over 6 countries...
Marion Spitzer
Commercial Excellence - Medical Systems Market Intelligence - OLYMPUS EUROPA SE & CO. KG

We collaborated with The MarkeTech Group on a strategic project aiming at defining the European hospitals behavioral segmentation...
Steve Heffernan
Director of Market Research - CareFusion

TMTG takes reporting and analytics to another level. We are continually impressed with the...
Janet Ensign
Director, Market Intelligence and Strategy - Philips

I appreciate the variety of approaches and methodologies available in...